We love a good battle – whether it’s Apple vs Samsung, Facebook vs Twitter or Katy Perry vs Taylor Swift, competitors are sparring it out left, right and centre.
One of the most interesting battles currently shaping up is Instagram vs Snapchat – specifically in terms of Stories, and each app’s appeal to influences and advertisers.
For business owners looking to expand their reach and influence through these platforms, understanding the ins and outs of each is essential to its success.
Snapchat has reigned in its photo filtering ways since its founding, but Instagram recently stepped up its game to take a shot. Both platforms have introduced Stories to their photo sharing apps allowing users to share multiple photos and videos in a slideshow format.
A report on TechCrunch found that Snapchat Stories view counts dipped by 15-40 percent after Instagram Stories launched, and posting volume declined as well. Meanwhile, Instagram view counts soared, and most influencers have seen engagement rates that are 3-5x higher on Instagram than on Snapchat. Within six months, Instagram Stories hit 150 million daily users, which is only slightly less than the number of daily active users for Snapchat’s entire app. In early April, Facebook announced that Instagram Stories had reached 200 million daily active users and the media quickly piped to say that Instagram had “officially crushed Snapchat” and Snapchat was “dead.”
Both Snapchat and Instagram are important to a business’s social media presence—one platform isn’t “better” than another. They are different (like apples and oranges), and the key to developing a successful strategy is understanding who your customers are and what you are trying to say as a business.
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